Friday Fashion History 101

It has been a while since we have had a Friday Fashion History 101 lesson.   With almost three weeks of whimsical looks what better to start it back up again then with Massimo Giorgetti.  Here is a little more about the talented owner of the MSGM brand we have been hearing about.

"MASSIMO GIORGETTI WAS BORN IN RIMINI IN 1977. FASHION WAS AN EARLY PASSION TO HIM. AFTER HIGH SCHOOL LEAVING QUALIFICATIONS IN ACCOUNTING HE FIRST STARTED WORKING FOR THE MOST IMPORTANT BOUTIQUES IN RICCIONE AND IN SHOW ROOMS DISTRIBUTING INTERNATIONAL BRANDS.

His expertise firstly developed within commercial environment (floor salesman, salesman) and then in designing ones (creative consultant for capsule projects).

His carrier is broad and assorted and it allows him to develop a vision of fashion product from a designing perspective as well as a commercial and strategic ones. He has been a creative since 2004 when he settles himself as a professional designer.

2008 is the turning point year and in partnership with Paoloni Group, he starts his own MSGM brand. These may not be the best times for the fashion system but sometimes willpower overcomes economic trend.

What he puts in MSGM is entrepreneurship, passion for fashion and most of all his interest for indie music (his favourite groups are MGMT and The Strokes) contemporary art and all the new generation’s creative expressions taking hold the web. The idea which lies beneath is to mix and match the great tradition with a sense of detachment and revolution of the new millennium (his inspirations come from Yves Saint Laurent, Coco Chanel and Walter Albini amongst the other)."

Information courtesy of http://msgm.it/

With Love From the East Coast,
XO